![]() “I think Netflix is all about testing things and trying things and seeing what people use, and seeing what works and what doesn’t,” Whiteley told Trusted Reviews. During this early adopter phase, it’s hard to find ways to successfully monetise big budget productions in the same way as content being developed for TV shows and movies.Ĭouple that with the fact that VR content is much more difficult and costly to produce, and the unavoidable truth that file sizes balloon once you start filming in a 360-degree space, and it’s easy to see why Netflix is yet to pledge itself to the VR revolution. Viewers can be transported – using a virtual reality headset like the Oculus Rift – to a luxurious lodge or cinema, where they can watch the entire roster of Netflix content on an entirely virtual screen.īut Netflix is playing a cautious hand when it comes to actual virtual reality content, largely due to the fact that the number of people who own VR headsets globally is still very small. Netflix has already dipped its toe in the virtual reality waters, having released an early app for Oculus VR that allows subscribers to watch TV shows and movies in a virtual space. And somebody else in Netflix would be having that conversation on the product side and content side, and around commissioning and so on.” “If the Duffer brothers came to us and said ‘you know, Stranger Things season three has gotta be in VR’ then that would be a really interesting conversation. But there’s hope, according to the Netflix business chief: Whiteley repeated several times that Netflix is “not biased” against virtual reality in any way, but says that the company hasn’t “seen the really compelling creative ideas” needed to take VR mainstream. And if there’s demand there then it will grow.” He continued: “If we see consumer demand we see uptake for it, we’ll do more of it. What do we think will work? We’ve got great ideas, and then we’ll test them and the data will decide whether that’s something we lean into or not.” We go back to the fundamental culture within Netflix, around testing and learning. “It’s one of the things that, along with a myriad of other ideas, we will begin to test and see if there’s consumer uptake, and uptake in the creative industries. Speaking to Trusted Reviews at a Vodafone Passes event on the future of digital content, Christopher Whiteley, Director of Business Development for EMEA at Netflix, said the company will test VR content going forward. Today, however, a senior Netflix executive lifted the veil on the company’s views around VR content, and gave us a glimpse of what to expect from the company going forward. But the company has largely remained coy about the next generation of digital content: virtual reality. There’s no denying it: Netflix has mastered two-dimensional TV shows and movies, churning out hundreds of original productions to over 100 million paying subscribers globally. THE CRAWL," the company tweeted.Netflix has revealed its take on virtual reality to Trusted Reviews, and suggested that Stranger Things season three being filmed in VR would be “a really interesting conversation”. "To close out #StrangerThingsDay, very excited to reveal that the Stranger Things 5 premiere episode is titled. Meanwhile, Netflix concluded Stranger Things Day 2022 by revealing the title of the premiere episode of 'Stranger Things' Season 5 on its Twitter handle. Tender Claws had previously developed the VR games 'Virtual Virtual Reality' and 'Virtual Virtual Reality 2', along with the "mobile AR virtual pet Tendar, and immersive theatrical adventures The Under Presents and Tempest", according to its website. Invade minds and conjure nightmares in your quest to enact revenge on Eleven and Hawkins," it added. "Become an explorer of unknown realities as you form the hive mind and tame the void. "Play as Vecna in this new Stranger Things adventure in VR," the video description reads. Netflix also released the teaser of the game on Youtube. ![]() The gaming studio also shared the news on its official Twitter handle, saying, "Tender Claws is pleased to announce our latest project 'Stranger Things VR' coming late 2023." ![]() ![]() The game is a psychological horror/action game, which will be developed by Tender Claws (an art and games studio). The announcement came on Stranger Things Day 2022, which was celebrated on Sunday. ![]() San Francisco, Nov 7 (IANS): Streaming platform Netflix has officially announced the release of the 'Stranger Things' VR game that will arrive on major VR platforms in the winter of 2023. ![]()
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